TikTok has just made the journey from song discovery to streaming even easier. Introducing the new ‘Add To Music’ feature!
When uses now discover a new song on the TikTok app, they can simply hit the new ‘Add Song’ button and then choose their preferred streaming platform out of Spotify, Apple Music or Amazon Music. The selected song will the automatically save into the users liked tracks.
The new ‘Add To Music’ feature is currently rolling out to users in the US and the UK, with more markets to follow.
So what implications will this have for the music industry?
- Better conversions from TikTok to streaming platforms
- Increased streams for songs promoted well on TikTok
- Artists focusing even more on TikTok strategy for music promotion
- Increased competition for artists fighting for attention on app
- Even more creative ways of marketing music on TikTok as a result!
Want to learn more about how to use TikTok to market yourself / your artist? Get in touch on info@alignagency.co.uk to find out more.