Artist 1:1 Sessions
What are the Artist 1:1 Sessions?
Our artist 1:1 coaching sessions are 1 hour weekly calls for female artists, hosted by
Align Agency founder, Tahnee Shakerley. These coaching sessions give female artists
access to their own marketing manager once a week, someone to help guide them
on all things marketing and promotions and give direct support and advice on how to
build an impactful marketing strategy for their music. These sessions cover topics
such as social media strategy, content creation and brand building, each session will
be personalised to the unique needs of the artist, dependant on varying genre, styles,
personalities and goals.
Who are the Artist 1:1 Sessions for?
Our artist 1:1 coaching sessions are designed for female artists who are serious about
their music and building a career for themselves in the UK music industry and beyond.
These artists want to invest in marketing coaching to help them build a powerful
promotional strategy for their music and releases, and learn more about the world of
music marketing in the process.
Who are the Artist 1:1 Sessions with?
Through partnering with Tahnee as your marketing coach at Align Agency, artists have
access to her 5+ years working in music marketing, working with talent such as Charli
XCX, Rina Sawayama and Leona Lewis. Tahnee has worked with all three major
labels; Sony Music, Warner and Universal, as well as renowned music brands such as
Live Nation, Fabric & Disney. She is passionate about using her extensive experience
and knowledge to help female artists promote their music, showcase their talent and
connect with new audiences and fan-bases in the most authentic way possible.
What's included in the sessions?
For a fee of £60 per hourly session, the artist 1:1 sessions cover topics such as brand building, social media strategy and content creation, with each session personalised to the unique needs of the artist, depending on varying genre, styles, personalities and goals.
What are the Artist 1:1 Sessions?
Our artist 1:1 coaching sessions are 1 hour weekly calls for female artists, hosted by
Align Agency founder, Tahnee Shakerley. These coaching sessions give female artists
access to their own marketing manager once a week, someone to help guide them
on all things marketing and promotions and give direct support and advice on how to
build an impactful marketing strategy for their music. These sessions cover topics
such as social media strategy, content creation and brand building, each session will
be personalised to the unique needs of the artist, dependant on varying genre, styles,
personalities and goals.
Who are the Artist 1:1 Sessions for?
Our artist 1:1 coaching sessions are designed for female artists who are serious about
their music and building a career for themselves in the UK music industry and beyond.
These artists want to invest in marketing coaching to help them build a powerful
promotional strategy for their music and releases, and learn more about the world of
music marketing in the process.
Who are the Artist 1:1 Sessions with?
Through partnering with Tahnee as your marketing coach at Align Agency, artists have
access to her 5+ years working in music marketing, working with talent such as Charli
XCX, Rina Sawayama and Leona Lewis. Tahnee has worked with all three major
labels; Sony Music, Warner and Universal, as well as renowned music brands such as
Live Nation, Fabric & Disney. She is passionate about using her extensive experience
and knowledge to help female artists promote their music, showcase their talent and
connect with new audiences and fan-bases in the most authentic way possible.
What's included in the sessions?
For a fee of £60 per hourly session, the artist 1:1 sessions cover topics such as brand building, social media strategy and content creation, with each session personalised to the unique needs of the artist, depending on varying genre, styles, personalities and goals.
- BRAND BUILDING – Helping artists define and develop their unique brand identity, to create an authentic, cohesive and recognisable brand that connects with audiences. AUDIENCE ANALYSIS – Working with the artist to identify and develop a deeper understanding of their fanbase/ audience demographics and profiles and how best to speak to them.
- CONTENT PILLARS – Creating clear content pillars/categories for artists to refer back to, making it easier to create content that aligns with artist branding and audience interests.
- RELEASE STRATEGY – Advising artists on the best possible release strategy, pulling together a strategic timeline for releases as well as helping plan out the surrounding marketing ideas and activations.
- PLANNING & TIME MANAGEMENT – Helping artists develop effective time management skills and project planning techniques as well as building a suitable plan together to ensure artists can stay organised and focused on their goals.
- SOCIAL MEDIA STRATEGY – Assisting artists in developing an effective social media strategy that showcases their music, personality and values online, helps increase their online presence, engage with fans, and grow their fanbase.
- CONTENT CREATION – Advising artists on how to create compelling content, such as videos/images for social media, creating music videos, writing press releases or newsletters, shooting behind-the-scenes footage, as well as strategies for promoting that content to reach a wider audience.
- MUSIC INDUSTRY INSIGHTS – Sharing knowledge and insights about the music industry, including understanding label structures, how touring works, distribution strategies, monetisation as an artist, unique marketing techniques, and any other relevant areas of the business.
- NETWORK & COLLABORATION – Assisting artists in building their own team, or making connections within the wider industry, including introductions to industry professionals, fellow musicians, producers, A&Rs and potential collaborators where relevant.
- MENTAL HEALTH – Addressing the emotional challenges that artists often face, such as self-doubt, creative blocks, and digital burnout. Offering support, motivation, and strategies for maintaining a healthy work-life balance, allowing artists to focus on work they are good at and truly enjoy.
Brand Building
Helping artists define and develop their unique brand identity, to create an authentic, cohesive and recognisable brand that connects with audiences.
Audience Analysis
Working with the artist to identify and develop a deeper understanding of their fanbase/ audience demographics and profiles and how best to speak to them
Content Pillars
Creating clear content pillars/categories for artists to refer back to, making it easier to create content that aligns with artist branding and audience interests
Release Strategy
Advising artists on the best possible release strategy, pulling together a strategic timeline for releases as well as helping plan out the surrounding marketing ideas and activations.
Planning & Time Management
Helping artists develop effective time management skills and project planning techniques as well as building a suitable plan together to ensure artists can stay organised and focused on their goals.
Social Media Strategy
Assisting artists in developing an effective social media strategy that showcases their music, personality and values online, helps increase their online presence, engage with fans, and grow their fanbase.
Content Creation
Advising artists on how to create compelling content,such as videos/images for social media, creating music videos, writing press releases or newsletters, shooting behind-the-scenes footage, as well as strategies for promoting that content to reach a wider audience.
Network & Collaboration
Assisting artists in building their own team, or making connections within the wider industry, including introductions to industry professionals, fellow musicians, producers, A&Rs and potential collaborators where relevant.
Mental Health
Addressing the emotional challenges that artists often face, such as self-doubt, creative blocks, and digital burnout. Offering support, motivation, and strategies for maintaining a healthy work-life balance, allowing artists to focus on work they are good at and truly enjoy.
What Our Clients Say
Tahnee was and is a consummate professional in all that she does. She was a pleasure to work with and was always willing to go above and beyond what was needed. She clearly cared about her work and the campaigns she worked on. She is always on-point, positive, likeable, well-informed and highly competent. I would be happy to work with her again and sincerely hope we get the opportunity!
Andrew Radix
Managing Director @ Project Melody
5/5
Tahnee’s excellent planning and creative marketing ideas led to a really strong campaign for a brand new artist. It was a pleasure to work with her.
Rob Butterworth
Head of Label @ Fabric / Houndstooth Records
5/5
Working with Tahnee has been a dream come true for us. We are so happy to have her on our team and to have her work with our artists on branding and marketing strategies that actually work. If you’re a female artist I highly recommend investing in your marketing with a person that understands women and why their voices matter.
Adrienne Nye
Yaletown Records
5/5
Tahnee was passionate & focused throughout the entirety of the project, with as much attention to detail and drive on Day One, as at the end of the cycle. A sincere pleasure to work with!
Dana Collins
Disney US
5/5
Tahnee was extremely professional, organised and creative, and really a pleasure to work with. She was a huge asset to our team and was a guiding reason as to why the event was a sold out success. I would highly recommend her services to any business in need of a skilled marketing lead for their campaign.
Susana Cox
Director @ Graffik Gallery
5/5
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If you’d like to speak to us straight away about how we can help you and your business, you can book a free 30 minute discovery call with us now.
