About
About
Align Agency was born out of a need for better fitted, more precise and dedicated marketing services that are invested in the success of female artists in the music industry.
We specialise in managing end-to-end marketing and social campaigns for female artists and their teams.
Our founder Tahnee, is a music marketing specialist with 6+ years experience working with globally renowned businesses such as Sony Music, Live Nation, Warner and Disney.
She has worked on marketing campaigns with talented female artists such as Charli XCX, Leona Lewis, Rina Sawayama, Dove Cameron, Naika, Sophie Castillo and Carlita and is passionate about developing and executing successful marketing campaigns for talented female artists in the UK and beyond.
Tahnee Shakerley
CEO Align Agency
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The Statistics
Record Labels
20% of artists signed to 219 UK music labels were women (Gender Gap, 2019)
Award Nominations
100% of the BRITS 2023 Awards ‘Artist of the Year’ nominees were male (BBC, 2023)
Festival Lineups
Only 1 in 10 festival headliners for 2022 were women (BBC, 2022)
Best Selling Artists
Out of the top 10 best selling female artists in this country, only 20% are from the UK (Official Charts, 2022)
UK Single Artists
19% of the top 100 end of year UK singles charts were made by female artists from the UK (Official Charts, 2022)
Dance Music
Only 5% of music from the official UK dance charts was made by women (MixMag, 2022)
The Perception
Some data-driven decision makers might see lack of representation as evidence that female artists aren’t worth investing in.
“Female artists aren’t represented enough in the UK, because they’re either not good enough, or because there isn’t an audience for them. So why not follow the trend?"
What We Think
For us at Align Agency, the lack of British female artists at the top is an indication of a gap in the market - a hugely under addressed business opportunity in the UK music industry.
Our Mission
Align Agency’s mission is to help businesses create more successful female artists in the UK & global music industry.
Through our integrated marketing strategies and campaign planning, Align Agency harnesses the power of female storytelling and builds brands that audiences can see themselves in and who they are inspired and empowered by.
We aspire to help businesses strike while the iron is hot and take advantage of the opportunity to better connect their female artists with ravenous, untapped audiences - building long term music careers in the process.
