Marketing Management

We work with artist teams & music businesses who believe in female artists and are invested in their success.

We lead marketing strategy, planning and execution for the female artist’s single/EP/Album campaign, managing plans across all promotional channels including social, digital, PR, radio, TV, influencer & OOH.

For a monthly fee starting from £1,900 p/m, we provide businesses a tailored suite of the following services:

Marketing Management

We lead and support on marketing strategy, planning and execution for the artist’s single/EP/Album campaign, managing plans across all promotional channels including social, digital, PR, influencer, radio & OOH.

Team Creation & Management

We source, onboard, and then manage all strategy and communication with the wider team supporting the campaign, be that external suppliers such as publicists, radio pluggers, graphic designers, social media managers, influencer agencies, music directors and any other third party partners.

Social Analysis

We conduct social listening, taking a deep dive into the artists’ social media presence and audience, using data to inform and advise on best practice and future strategy.

Social Media Strategy

We pitch creative content ideas for the artist’s release plan, keeping latest social trends and topics at the forefront of all strategy. We design the day-to-day social rollout plan surrounding the release, plotting ideas, content, copy and formats across all channels.

Asset Creation

We lead and support the creative direction of assets, sourcing and managing top level creatives from photographers and editors, to designers, animators and directors. We manage the creative process from start to finish, ensuring the highest quality of promotional materials (artwork, animations, music videos, press shots) in line with branding objectives and artist positioning.

Digital Ad Buying

We manage the artist’s digital advertising campaign, employing best practices to ensure cost effective plans that drive engagement and conversions via a personalised strategy per release, in partnership with a third party partner.

OOH Management

We manage the artist’s overall OOH/outdoor campaign, planning across all forms of physical marketing including but not limited to posters, billboards, digital screens, pop-ups and in-person stunts, in partnership with a third party partner.

Creative Solutions

We brainstorm a constant stream of creative solutions to take the success of the artist campaign to the next level, pitching ideas across content, partnerships, design and activation opportunities per release We then strategise, plan and execute to make the selected ideas a reality.

Updates and Reporting

We deliver campaign updates where relevant on a weekly/bi-weekly basis; including updates on social growth, new PR, TV & Radio coverage, and key campaign information such as timeline changes, new release dates and anything else relevant to our key shareholders.

Budget Management

We create and manage the marketing budget for the artist’s campaign, advising on allocation per category and tracking and reporting spend across all categories including promotion, advertising, content, outdoor and more.

Campaign Management

Team Creation & Comms

Social Analysis

We conduct social listening, taking a deep dive into the artists’ social media presence and audience, using data to inform and advise on best practice and future strategy.

Social Media Strategy

We pitch creative content ideas for the artist’s release plan, keeping latest social trends and topics at the forefront of all strategy.

We design the day-to-day social rollout plan surrounding the release, plotting ideas, content, copy and formats across all channels.

Asset Creation

We lead and support the creative direction of assets, sourcing and managing top level creatives from photographers and editors, to designers, animators and directors.

We manage the creative process from start to finish, ensuring the highest quality of promotional materials (artwork, animations, music videos, press shots) in line with branding objectives and artist positioning.